To promote the KAROQ, with its unique VarioFlex seating system, we wanted to show drivers that the boot was larger than they could ever imagined.

The initial idea was to have the medium be the message but unfortunately, the clients preferred to have their car a lot larger, which killed this concept.


Despite using a brand library image, it still turned out to be a pretty clever ad, once we let the unique feature “speak for itself.”

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