I’m a copywriter.
Many might think that advertising is a sunset industry. However, I believe that the traditional model of agencies will simply evolve to stay relevant. Advertising at its best solves business problems and makes an impact on this world.
Oct 2011 Freeflow Productions. Wrote video concepts and scripts for all kinds of videos – from television commercials selling contact lenses to government policy explainer videos.
Oct 2014: Freeflow Digital, Beijing. Played the role of Creative Director. Created brand experiences, directed an interactive play, and even worked on Singapore’s National Service Gallery.
Jan 2017: DBS Bank. As Senior Marketing Manager, I pushed the boundaries of the creative work, which helped my campaigns achieve aggressive business targets.
This experience has also armed me with an understanding of digital strategy and performance marketing to become an even more effective creative.
Aug 2018: DDB Singapore. Worked on Health Promotion Board, ŠKODA, Volkswagen and Robinsons.
Mar 2020: Publicis Singapore.
Say hello: email@example.com